TRUTH MATTERS:

Brian is a classic entrepreneurial and “intrapreneurial” executive who’s built sales and marketing teams from the ground up, then taken them from start-up to stand-out. Throughout his career, Brian has brought discipline and structure to high-tech sales, and under his leadership, teams have recorded double-digit growth even in difficult times.

Daymond John has come a long way from turning a $40 budget into FUBU, a $6 billion fashion game-changer. Throughout his career, Daymond has continued to be an entrepreneur in every sense of the word. He’s not only a pioneer in the fashion industry, but a Shark on four-time Emmy Award-winning Shark Tank, a New York Times best-selling author, branding guru, and highly sought-after motivational speaker.

He is an award-winning entrepreneur, and has received over 35 awards including the Brandweek Marketer of the Year, Advertising Age Marketing 1000 Award for Outstanding Ad Campaign, Ernst & Young’s New York Entrepreneur of the Year Award and, most recently, was named #4 on LinkedIn’s Top 20 Voices, a list of the top influencers in the U.S. worth following to get inspired and stay informed!

His marketing firm, The Shark Group, offers advice on how to effectively communicate to consumers through innovative means and connects brands with the world’s top celebrities for everything from endorsements to product extensions.

Ken is an accomplished executive with a 20-year track record of leading products and teams in telecom, data and martech to profitable growth with companies such as Dun & Bradstreet and Alcatel-Lucent. Ken is responsible for our product roadmaps and strategic direction and keeping True Influence at the forefront of revenue technology.

Peter is a visionary when it comes to seamless customer experiences, revenue generation and growth. Customer know-how combined with his problem-solving chops and passion for driving results set him apart as a CRO. He has his finger on the pulse of the business and the market, and he’s a strong leader of the revenue revolution at True Influence.

Ray’s no stranger to complex business transformation and large-scale data and technology implementations. He’s spearheaded significant data and technology transformations, and implemented complex data products and services. Now a member of the True Influence Senior Team, Ray was also co-founder and CIO for V12 Group. Ray has been recognized for his ability to put technical jargon into layman’s terms, so everyone can understand a complex topic.

Terry Arnold is a tenured leader, passionate about integrated digital marketing and the application of digital solutions to drive customer engagement. For over 28 years he has held leadership roles guiding customers and mentoring vertically based sales organizations in the integration of digital media solutions in demand generation and marketing communications/automation programs. Relevant industry experience includes high tech, pharmaceutical, industrial, health care, channels, and financial services.

Jeremey is Head of Revenue Strategy at SalesLoft, where he previously led Sales Development, Sales Engineering, and Sales Operations. He’s held a variety of management roles in the semiconductor industry and the information services business. He’s led successful teams focused on marketing, sales, product strategy, new product development, product management, market research and acquisitions. Outside of Jeremey’s day job, he loves to read and write, successfully publishing five books including the international bestseller - "How to Deliver a TED Talk."

Theresa Kushner is passionate about data analysis and how it gets applied to today’s business challenges. For over 25 years she has led companies – like IBM, Cisco Systems, VMware, Dell/EMC – in recognizing, managing, and using the information or data that has exploded exponentially. Using her expertise in journalism, she co-authored two books on data and its use in business: Managing Your Business Data: From Chaos to Confidence (with Maria Villar) and B2B Data-Driven Marketing: Sources, Uses, Results (with Ruth Stevens). Today, as the Data and Analytics practice lead for NTT DATA, Theresa continues to help companies gain value from data and information. She concentrates specifically on how companies are applying AI, ML Ops and overall governance to their everyday challenges. For her efforts in leading analytics, Theresa was inaugurated as Analytics Practitioner into the Analytics Hall of Fame at Pace University in New York in March 2019.

Shelley Morrison is a growth and demand marketing executive who joined Domo in January 2021. She was brought in to architect the company’s Global Demand Center and take their demand engine to the next level. In her previous role at Yesler B2B, part of Accenture Interactive, she established comprehensive demand programs for Fortune 500 B2B tech companies. Beyond her proficiency in demand engines and operations, she also has deep expertise in architecting growth strategies that unite marketing and sales efforts, and has created and led large, high-performing teams that have accelerated pipeline growth and generated consistent double-digit revenue expansion year over year.

With more than 25 years in B2B demand generation and management, Kerry has become a true thought leader in demand marketing processes, technologies and teams. He brings a wealth of expertise to strategies for aligning marketing and sales. As an original co-author of the SiriusDecisions Demand Unit Waterfall, he continues to drive the buying groups revolution in B2B. His mission is helping organizations identify and adopt best practices and technologies to drive next-level performance.

Brittany Scott serves as Vice President of SMB Sales for KnowBe4, the provider of the world’s largest security awareness training and simulated phishing platform. She was able to work her way quickly up the ranks at KnowBe4 and contributed to the recent accomplishment of the organization going public in April 2021. Brittany has won awards for her contributions to KnowBe4’s sales success, including a Stevie Award for Woman of the Year in Sales – Bronze Winner and is a recipient of the SVUS Women in Business and Professions World Awards – Silver Winner. She was also recognized as a Top 100 LinkedIn Sales Star for her engaging posts and contributions to thought leadership in both sales and cybersecurity. Brittany founded the Women in Technology Employee Resource Group at KnowBe4 and is an advisory board member for the Florida Diversity Council. She holds a Master of Business Administration from Johnson and Wales University and a Bachelor of Science in Hospitality Management from Indiana University of Pennsylvania.

Corinna Grassam is laser-focused on measurable revenue results to extract insights that improve conversion and overall campaign effectiveness. Her passion is B2B demand generation with emphasis on customer-centric, persona-driven digital campaigns powered by marketing automation. Her experience with programs that accelerate pipeline runs deep, including revenue generation roles with OpenText prior to her current position at Talkdesk. Among her achievements are leading a global campaign team for a $3 billion enterprise software company with a pipeline target of $1B. Corinna has also developed global organizations and shared services teams to deliver leads, pipeline and revenue targets for multiple business units, achieving 137% of the pipeline target.

Tony Uphoff is an award-winning digital media, live event, and marketing services executive. He has an unparalleled track record of building, growing, and transforming media and marketing businesses. Currently, he serves as President and Chief Executive Officer at Thomas, a leader in product sourcing, supplier selection, and marketing solutions for the industry. As an industry thought leader, Tony is regularly quoted in The Wall Street Journal, Forbes, Business Insider, and other top media brands as an expert on the digital industrial economy. Tony also advises senior management and boards of media, marketing, and technology companies as the CEO and Founder of Uphoff Management Advisory, LLC.

Sylvia Harn has a deep and impressive background in digital marketing, social media, research and analytics on a global scale. In her current role, she’s responsible for leading the Global Media commercial lead generation team. This results-driven professional believes in the power of group collaboration to achieve common goals. Her primary focus is identifying fresh ways to attract new customers and optimize existing CRM programs for long-term business relationships. She’s been an enthusiastic participant in the marketing evolution towards digital. A degree from the Kellogg School of Management adds to her list of notable achievements.

Rene Asis serves as Chief Technology Evangelist at LiveRamp, the leading data connectivity platform. He has over 22 years experience in online design, development, consulting, and account management, in addition to over 17 years in digital marketing. His current focus is on evaluating, implementing, and educating current and emerging B2B and ABM media technologies, engaging directly with C-level execs. Rene's creative background spans computer animation, graphic design, traditional arts, and fine art photography.

Michelle Ballauf, Senior Manager, End Customer Marketing at Jabra, has an impressive track record in B2B marketing. In fact, she’s a past winner of the “B2B GameChanger Award.” An accomplished multi-channel marketing professional, Michelle is known for improving profit margins and accelerating customer acquisition. She excels in launching innovative marketing strategies to promote rapid market expansion and brand recognition. Her specialities include technological innovation and effective marketing solutions to drive business development domestically and internationally.

This panel will examine how data is being leveraged to drive key sales objectives to accelerate revenue. Topics will range from how revenue operations platforms are utilizing data to make a difference to a no-holds-barred discussion on how sales and marketing must partner to optimize data to drive mutual success. Attendees can expect to take away practical applications they can put into practice within their sales organizations to make a difference in next quarter’s numbers.

Networking Virtual Lunch & Learn - This post-event session will extend beyond the Summit to allow participants to get more quality time in a smaller venue with the panelists. Fifteen lucky registrants will receive Grubhub gift certificates to enjoy lunch with us during this informal discussion.

This panel will discuss the greatest data challenges marketers are experiencing in 2021 and how to overcome them to accelerate revenue. Topics will range from first-party data usage, protections, and how marketing is engaging sales to leverage data to drive more revenue. Expect to learn what marketers have on their radar that was not there just a year ago, as well as data priorities that are being driven by external sources (i.e., legislation, customer preferences, etc.). Attendees can expect to take away practical applications they can put into practice within their marketing organization’s future campaigns.

Networking Virtual Lunch & Learn - This post-event session will extend beyond the Summit to allow participants to get more quality time in a smaller venue with the panelists. Fifteen lucky registrants will receive Grubhub gift certificates to enjoy lunch on us during this informal discussion.

This panel will examine how data leaders are collecting, managing, protecting, and optimizing data for practical applications across sales and marketing to accelerate revenue. Topics will range from how leaders are addressing customer data protection requirements to the importance of data quality and what measures are in place to increase accuracy. Additionally, the issues and priorities that are being driven by our current environment and external sources will be a hot discussion topic. Attendees can expect to take away practical applications they can begin putting into practice to reshape their approach to managing, securing, and optimizing data within the organizations they serve.

Networking Virtual Lunch & Learn - This post-event session will extend beyond the Summit to allow participants to get more quality time in a smaller venue with the panelists. Fifteen lucky registrants will receive Grubhub gift certificates to enjoy lunch with us during this informal discussion.

In this session Forrester Analyst, Kerry Cunningham, and True Influence SVP of Product Management, Ken Lordy, will share their expert observations and insights into the consolidations occurring within the MarTech space as the emergence of RevOps gains traction in the enterprise. These developments have warranted significant changes in the iconic Demand Waterfall® spawning the release of Forrester’s B2B Revenue Waterfall now impacting marketing, sales, and customer engagement.

As two tenured marketers, Brian and Daymond will discuss their unique perspectives on email marketing trends and the positive effects a successful campaign can have for the company’s brand and revenue.

Throughout the registration process event participants have been submitting questions to Ask the Shark. In this session Daymond will answer those questions live. He will also provide unique insights from all aspects of his professional career as a creative entrepreneur, an established marketer, and a renowned fashion guru. Expect to be inspired by his energetic and passionate approach to driving success.