April 14, 2021 @ Noon - 2:30pm (EST)

Welcome to Summit Registration.

Just as artificial intelligence is changing our daily lives, machine learning is also redefining B2B marketing and sales at a rapid clip.

Should you harness the power of AI in your demand generation? How can AI turn your marketing, sales and data efforts into a revenue machine? What do best practices and early adopters say?

You’re about to find out. Complete your registration for the (free) virtual True Influence Summit, where demand gen and AI leaders from Google, Microsoft, SAP, IEEE, Live Earth and Forrester answer those questions and more.

What We’ll Cover

April 2021 Summit: Special Guest

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Jay Leno

Comedian and Television personality

Thought Leaders

All other speakers will be announced soon. Stay tuned!

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Brian Giese

True Influence, CEO
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RK Maniyani

True Influence, CTO
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John C. Havens

IEEE Global Initiative on AI Ethics, Executive Director
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Kerry Cunningham

Forrester Research, VP, Principal Analyst
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Laurence Moroney

Google, AI Advocacy Lead, Harvard EdX Instructor and Host of TensorFlow YouTube Channel
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Jaime Pereña

Microsoft, Director Marketing and Strategy - Enterprise Artificial Intelligence
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Nick Robinson

SAP, Head of Digital Marketing, North America
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Craig Johnston

Live Earth, VP of Sales & Business Development

Join the B2B community as we talk about:

Real use cases: how AI helps you reach and engage in-market B2B buyers

Tips and tricks: Improve B2B demand generation and close sales with AI and data

How AI helps B2B brands activate, engage and optimize across buyer journeys

How AI connects martech, MOPs and data for greater efficiency and revenue

AI-driven marketing roadmap: Accurate, relevant, measurable and secure

Where should you invest in AI this year? A look at less known uses for AI in B2B

THE SCHEDULE

Welcome & Introduction

Brian Giese, True Influence, CEO

12:00pm - 12:05pm

Practical Uses of AI in B2B Panel Discussion + Live Q&A

John C. Havens, IEEE Global Initiative on AI Ethics, Executive Director

Laurence Moroney, Google, AI Advocacy Lead, Harvard EdX Instructor and Host of TensorFlow YouTube Channel

Jaime Perena, Microsoft, Director of Marketing & Strategy - Enterprise AI

12:05pm - 12:35pm

Fireside Chat with Forrester + Live Q&A

Kerry Cunningham, Forrester Research, VP, Principal Analyst

RK Maniyani, True Influence, CTO

12:35pm - 1:00pm

Break

1:00pm - 1:05pm

Customer Case Studies: How AI Delivers Relevance + Live Q&A

Nick Robinson, SAP North America, Head of Digital Marketing

Craig Johnston, Live Earth, VP of Sales & Business Development

1:05pm - 1:45pm

Special Guest + Live Q&A

Jay Leno, Comedian and Television personality

1:45pm - 2:15pm

Closing Remarks

Brian Giese, True Influence, CEO

2:15pm - 2:30pm

Lobby will stay open for 30 mins for attendees to visit sponsor booths

Topical/Industry Breakfasts

09:00 AM

Postcss: the future after Sass and Less

by Andrey Sitnik

10:00 AM

Stylish Slippy Maps: Creativity With Cartocss

by Aurelia Moser

12:00 PM

The Missing Slice

by Lea Verou

11:00 AM

Buffet Lunch

01:00 PM

Dragging Wordpress Core Css Into The 2000s

by Michael Mifsud

02:00 PM

Workshops & Vote of Thanks

03:00 PM

WHAT PEOPLE SAY

Here are some reactions to our last Summit held in January!

Thanks for such an insightful event! I enjoyed it and learned a lot. I appreciate being invited! Amanda Joyner, VP, Global Marketing - Ziff Davis
This event was fantastic! I can't recall the last time I followed along so intently. So much valuable information. Great job to the event team!!! Christina Mennen, Marketing Manager - Live Earth
Excellent Program. Thank you! Ruth Stevens, President - eMarketing Strategy
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