2021 True Influence Summit:

Accelerating Revenue In XUncertain Times

January 21st 2021

12:00pm - 3:40pm EST

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Today, businesses are struggling to navigate through information overload. To help break this cycle, we are bringing together some of the best minds in the technology industry at our 2021 True Influence Summit: Accelerating Revenue in XUncertain Times.

These experts will discuss the true learnings and insights that align marketing, sales, and data to build a path to a successful and certain B2B future, including:

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Please join us for thought-provoking panels, relevant case studies, and an inspiring keynote.

The speakers will address how to turn demand generation into a revenue machine. We’re dedicating this unique virtual Summit to discovering all the possibilities for 2021.

Add to Calendar 01/21/2021 12:00 PM 01/21/2021 3:40 PM Pacific/Easter True Influence 2021 Summit: Accelerating Revenue in Uncertain Times The True Influence 2021 Summit will bring together B2B industry leaders to discuss marketing, sales and data alignment to accelerate revenue in the coming year.

Click here to join the Summit.
https://meettheboss.com/venue/trueinfluence/ True Influence KKienast@trueinfluence.com

Summit 2021: Special Guest

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Howie Mandel

Keynote Speaker, comedian, television personality, screenwriter, actor, producer, director, entrepreneur and author

Thought Leaders

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Brian Giese

CEO, True Influence
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Kay Kienast

CMO, True Influence
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Tim Schneller

Head of Global Marketing, Honeywell
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Laura Ramos

Vice President, Principal Analyst, Forrester
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David Amaro

Senior Manager, Corporate Marketing, Salesforce
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Oktay Arifkhan

SVP, Data Science & Innovation, ViacomCBS
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Brian Solis

Global Innovation Evangelist @ Salesforce, 8x Best-Selling Author | Keynote Speaker | Digital Anthropologist | Futurist
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Leslie Canning

Vice President, Worldwide Sales Enablement, Hewlett Packard Enterprise

DISCUSSION TOPICS

What are the best practices in B2B marketing, sales and data integration to serve the modern marketer on their terms?

How can sales and marketing act on intent data signals throughout the funnel to identify opportunities? And, what digital sales channels meet the needs of today’s buyer?

What are the important data measurements in today’s funnel and how does this information help sales and marketing engage with prospective customers?

What barriers prevent sales and marketing from creating smarter engagements, and how does intent data give them more results?


How can sales and marketing teams use intent data to enrich prospective buyer journeys with personalized engagement?

How and when should marketing and sales use a single view of the customer to segment, personalize, connect and close?

THE SCHEDULE

Welcome & Introduction

12:00pm - 12:20pm

Interactive Panel:

Actioning for The Future: Aligning Intent Across Sales, Marketing & Data

(to be followed by a Q&A)

Oktay Arifkhan, SVP, Data Science & Innovation, ViacomCBS

Brian Solis, Global Innovation Evangelist @ Salesforce
8x Best-Selling Author | Keynote Speaker | Digital Anthropologist | Futurist

Leslie Canning, Vice President, Worldwide Sales Enablement, Hewlett Packard Enterprise

12:20pm - 1:00pm

Fireside Chat:

Modernized B2B Marketing

Kay Kienast, CMO, True Influence

Laura Ramos, Vice President, Principal Analyst, Forrester

01:00pm - 01:40pm

Interactive Panel:

Success in Depth: Activating the Journey to Accelerated Revenue

(to be followed by a Q&A)

Tim Schneller, Head of Global Marketing, Honeywell

David Amaro, Senior Manager, Corporate Marketing, Salesforce

01:40pm - 02:30pm

Keynote: Special Guest

Howie Mandel, Keynote Speaker, comedian, television personality, screenwriter, actor, producer, director, entrepreneur and author

02:30pm - 03:00pm

Key Take aways & Closing Remarks:

Brian Giese, CEO, True Influence

03:15pm - 03:40pm

Topical/Industry Breakfasts

09:00 AM

Postcss: the future after Sass and Less

by Andrey Sitnik

10:00 AM

Stylish Slippy Maps: Creativity With Cartocss

by Aurelia Moser

12:00 PM

The Missing Slice

by Lea Verou

11:00 AM

Buffet Lunch

01:00 PM

Dragging Wordpress Core Css Into The 2000s

by Michael Mifsud

02:00 PM

Workshops & Vote of Thanks

03:00 PM
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