Today, businesses are struggling to navigate through information overload. To help break this cycle, we are bringing together some of the best minds in the technology industry at our 2021 True Influence Summit: Accelerating Revenue in XUncertain Times.
These experts will discuss the true learnings and insights that align marketing, sales, and data to build a path to a successful and certain B2B future, including:
Please join us for thought-provoking panels, relevant case studies, and an inspiring keynote.
The speakers will address how to turn demand generation into a revenue machine. We’re dedicating this unique virtual Summit to discovering all the possibilities for 2021.
Howie MandelKeynote Speaker, comedian, television personality, screenwriter, actor, producer, director, entrepreneur and author
Brian GieseCEO, True Influence
Kay KienastCMO, True Influence
Tim SchnellerHead of Global Marketing, Honeywell
Laura RamosVice President, Principal Analyst, Forrester
David AmaroSenior Manager, Corporate Marketing, Salesforce
Oktay ArifkhanSVP, Data Science & Innovation, ViacomCBS
Brian SolisGlobal Innovation Evangelist @ Salesforce, 8x Best-Selling Author | Keynote Speaker | Digital Anthropologist | Futurist
Leslie CanningVice President, Worldwide Sales Enablement, Hewlett Packard Enterprise
What are the best practices in B2B marketing, sales and data integration to serve the modern marketer on their terms?
How can sales and marketing act on intent data signals throughout the funnel to identify opportunities? And, what digital sales channels meet the needs of today’s buyer?
What are the important data measurements in today’s funnel and how does this information help sales and marketing engage with prospective customers?
What barriers prevent sales and marketing from creating smarter engagements, and how does intent data give them more results?
How can sales and marketing teams use intent data to enrich prospective buyer journeys with personalized engagement?
How and when should marketing and sales use a single view of the customer to segment, personalize, connect and close?
(to be followed by a Q&A)
Oktay Arifkhan, SVP, Data Science & Innovation, ViacomCBS
Brian Solis, Global Innovation Evangelist @ Salesforce
8x Best-Selling Author | Keynote Speaker | Digital Anthropologist | Futurist
Leslie Canning, Vice President, Worldwide Sales Enablement, Hewlett Packard Enterprise12:20pm - 1:00pm
Kay Kienast, CMO, True Influence
Laura Ramos, Vice President, Principal Analyst, Forrester01:00pm - 01:40pm
(to be followed by a Q&A)
Tim Schneller, Head of Global Marketing, Honeywell
David Amaro, Senior Manager, Corporate Marketing, Salesforce01:40pm - 02:30pm
Howie Mandel, Keynote Speaker, comedian, television personality, screenwriter, actor, producer, director, entrepreneur and author02:30pm - 03:00pm
Brian Giese, CEO, True Influence03:15pm - 03:40pm
by Andrey Sitnik10:00 AM
by Aurelia Moser12:00 PM
by Lea Verou11:00 AM
by Michael Mifsud02:00 PM