With Artificial Intelligence (AI) already revolutionizing aspects of our daily lives, there is no doubt that machine learning is redefining B2B marketing, sales and data. That’s why True Influence is bringing together some of the best minds in AI to share case studies and explore the future of AI in B2B.
These experts will discuss the true learnings and insights that enable machine learning to turn B2B data, marketing and sales into a revenue machine.
Please join us for thought-provoking panels, relevant case studies and an inspiring and entertaining keynote.
Jay LenoComedian and Television personality
All other speakers will be announced soon. Stay tuned!
Brian GieseTrue Influence, CEO
John C. HavensIEEE Global Initiative on AI Ethics, Executive Director
Kerry CunninghamForrester Research, VP, Principal Analyst
Laurence MoroneyGoogle, AI Advocacy Lead, Harvard EdX Instructor and Host of TensorFlow YouTube Channel
Jaime PereñaMicrosoft, Director Marketing and Strategy - Enterprise Artificial Intelligence
Nick RobinsonSAP, Head of Digital Marketing, North America
Hear real stories of how AI has given B2B brands new tools to reach and engage buyers.
Understand what makes AI a great resource for B2B engagement and selling.
A look at how AI helps B2B brands activate, engage and optimize across the funnel and buyer journey – and, the specific ways it can be put to use.
How AI connects with martech, marketing operations and data.
A look at the full potential of AI in B2B marketing and sales – and, how to avoid the “shiny new toy syndrome.”
A discussion around the hidden - or less known - uses of AI in B2B - and, where B2B CEOs should invest in AI.
Brian Giese, True Influence, CEO12:00pm - 12:05pm
John C. Havens, IEEE Global Initiative on AI Ethics, Executive Director
Laurence Moroney, Google, AI Advocacy Lead, Harvard EdX Instructor and Host of TensorFlow YouTube Channel
Jaime Perena, Microsoft, Director of Marketing & Strategy - Enterprise AI12:05pm - 12:35pm
Kerry Cunningham, Forrester Research, VP, Principal Analyst12:35pm - 1:00pm
Nick Robinson, SAP North America, Head of Digital Marketing1:05pm - 1:45pm
Jay Leno, comedian and television personality1:45pm - 2:15pm
Brian Giese, True Influence, CEO2:15pm - 2:30pm
Lobby will stay open for 30 mins for attendees to visit sponsor booths
by Andrey Sitnik10:00 AM
by Aurelia Moser12:00 PM
by Lea Verou11:00 AM
by Michael Mifsud02:00 PM
Take a look at some of the panels and discussions from our January Summit.
CEO, True Influence
Interactive Panel I
SVP, Data ViacomCBS
VP, WW Sales Enablement, HPE
Global Innovation Evangelist, Salesforce
Interactive Panel II
Corporate Marketing, Salesforce
Head of Global Marketing, Honeywell