How Data Accelerates Revenue


Wednesday, July 14th, 2021 @ 12 Noon (EST)

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It's true - Successful B2B brands large and small know that accurate, reliable data drives revenue. In today’s competitive landscape, putting data to work has become the true differentiator. That's the mission of this event.

Join other B2B sales, marketing and business intelligence leaders and practitioners for conversations and education around data-driven revenue. (And that includes entrepreneur extraordinaire, Daymond John!)

You and your team will learn real strategies and proven best practices:

How data transforms B2B marketing

Ramping up digital transformation as a revenue strategy

Expert perspectives on emerging B2B trends

Success stories: Using data to activate, engage and optimize across the funnel

Making data an integral part of business models and day-to-day workflows

Using data to drive sales objectives

Spend a couple of informative hours at this live, virtual B2B event. Join hundreds of your peers to network, learn and engage. We'll all come away with a keen understanding of how the best in B2B marketing and sales collaborate for data-driven revenue.


Brian Giese

Brian Giese

Chief Executive Officer
Daymond John

Daymond John

Shark Tank Celebrity, Entrepreneur and CEO
Kerry Cunningham

Kerry Cunningham

VP, Principal Analyst
Shelley Morrison

Shelley Morrison

VP, Global Demand Center
Jeremy Donovan

Jeremey Donovan

SVP, Revenue Strategy
Brittany Scott

Brittany Scott

VP, SMB Sales
Corinna Grassam

Corinna Grassam

Director, Field Marketing
Corinna Grassam

Sylvia Harn

Global Director
Tony Uphoff

Tony Uphoff

President and CEO
Peter Larkin

Peter Larkin

Chief Revenue Officer
Terry Arnold

Terry Arnold

VP, Product Marketing
Ray Estevez

Ray Estevez

Chief Information Officer
Theresa Kushner

Theresa Kushner

AI/Analytics Consultant
Ken Lordy

Ken Lordy

SVP, Product Management


Welcome & Introduction

Brian Giese, CEO at True Influence

12:00pm - 12:05pm

Marketing Leadership Panel Discussion + Live Q&A

Terry Arnold, VP, Product Marketing at True Influence

Shelley Morrison, VP, Global Demand Center at Domo

Tony Uphoff, President and CEO at Thomas

12:05pm - 12:25pm

Sales Leadership Panel Discussion + Live Q&A

Peter Larkin, Chief Revenue Officer at True Influence

Jeremey Donovan, SVP, Revenue Strategy at SalesLoft

Brittany Scott, VP of SMB Sales at KnowBe4

12:25pm - 12:45pm

Customer Success Stories + Live Q&A

Sylvia Harn, Global Director at Microsoft

12:45pm - 12:55pm

Data Leadership Panel Discussion + Live Q&A

Ray Estevez, True Influence, Chief Information Officer

Theresa Kushner, AI/Analytics Consultant at NTT DATA

Rene Asis, Chief Technology Evangelist at LiveRamp

12:55pm - 1:15pm

Fireside Chat with Forrester + Live Q&A

Kerry Cunningham,VP, Principal Analyst at Forrester

Ken Lordy, SVP, Product Management at True Influence

1:15pm - 1:35pm

Customer Success Stories + Live Q&A

Corinna Grassam, Director of Field Marketing at Talkdesk

1:35pm - 1:45pm

Coffee Talk

Brian Giese, CEO at True Influence

Daymond John, Shark Tank Celebrity and Entrepreneur

1:45pm - 2:00pm

Ask the Shark + Live Q&A

Daymond John, Shark Tank Celebrity and Entrepreneur

2:00pm - 2:30pm

Closing Remarks

Brian Giese, CEO at True Influence

2:30pm - 2:35pm

Lobby will stay open for 30 mins for attendees to visit sponsor booths

Topical/Industry Breakfasts

09:00 AM

Postcss: the future after Sass and Less

by Andrey Sitnik

10:00 AM

Stylish Slippy Maps: Creativity With Cartocss

by Aurelia Moser

12:00 PM

The Missing Slice

by Lea Verou

11:00 AM

Buffet Lunch

01:00 PM

Dragging Wordpress Core Css Into The 2000s

by Michael Mifsud

02:00 PM

Workshops & Vote of Thanks

03:00 PM


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