April 14, 2021 @ Noon - 2:30pm (EST)

With Artificial Intelligence (AI) already revolutionizing aspects of our daily lives, there is no doubt that machine learning is redefining B2B marketing, sales and data. That’s why True Influence is bringing together some of the best minds in AI to share case studies and explore the future of AI in B2B.

These experts will discuss the true learnings and insights that enable machine learning to turn B2B data, marketing and sales into a revenue machine.

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Please join us for thought-provoking panels, relevant case studies and an inspiring and entertaining keynote.

April 2021 Summit: Special Guest

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Jay Leno

Comedian and Television personality

Thought Leaders

All other speakers will be announced soon. Stay tuned!

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Brian Giese

True Influence, CEO
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John C. Havens

IEEE Global Initiative on AI Ethics, Executive Director
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Kerry Cunningham

Forrester Research, VP, Principal Analyst
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Laurence Moroney

Google, AI Advocacy Lead, Harvard EdX Instructor and Host of TensorFlow YouTube Channel
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Jaime Pereña

Microsoft, Director Marketing and Strategy - Enterprise Artificial Intelligence
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Nick Robinson

SAP, Head of Digital Marketing, North America

DISCUSSION TOPICS

Hear real stories of how AI has given B2B brands new tools to reach and engage buyers.

Understand what makes AI a great resource for B2B engagement and selling.

A look at how AI helps B2B brands activate, engage and optimize across the funnel and buyer journey – and, the specific ways it can be put to use.

How AI connects with martech, marketing operations and data.

A look at the full potential of AI in B2B marketing and sales – and, how to avoid the “shiny new toy syndrome.”

A discussion around the hidden - or less known - uses of AI in B2B - and, where B2B CEOs should invest in AI.

THE SCHEDULE

Welcome & Introduction

Brian Giese, True Influence, CEO

12:00pm - 12:05pm

Practical Uses of AI in B2B Panel Discussion + Live Q&A

John C. Havens, IEEE Global Initiative on AI Ethics, Executive Director

Laurence Moroney, Google, AI Advocacy Lead, Harvard EdX Instructor and Host of TensorFlow YouTube Channel

Jaime Perena, Microsoft, Director of Marketing & Strategy - Enterprise AI

12:05pm - 12:35pm

Fireside Chat with Forrester + Live Q&A

Kerry Cunningham, Forrester Research, VP, Principal Analyst

12:35pm - 1:00pm

Break

1:00pm - 1:05pm

Customer Case Studies: How AI Delivers Relevance + Live Q&A

Nick Robinson, SAP North America, Head of Digital Marketing

1:05pm - 1:45pm

Special Guest + Live Q&A

Jay Leno, comedian and television personality

1:45pm - 2:15pm

Closing Remarks:

Brian Giese, True Influence, CEO

2:15pm - 2:30pm

Lobby will stay open for 30 mins for attendees to visit sponsor booths

Topical/Industry Breakfasts

09:00 AM

Postcss: the future after Sass and Less

by Andrey Sitnik

10:00 AM

Stylish Slippy Maps: Creativity With Cartocss

by Aurelia Moser

12:00 PM

The Missing Slice

by Lea Verou

11:00 AM

Buffet Lunch

01:00 PM

Dragging Wordpress Core Css Into The 2000s

by Michael Mifsud

02:00 PM

Workshops & Vote of Thanks

03:00 PM

WHAT PEOPLE SAY

Here are some reactions to our last Summit held in January!

Thanks for such an insightful event! I enjoyed it and learned a lot. I appreciate being invited! Amanda Joyner, VP, Global Marketing - Ziff Davis
This event was fantastic! I can't recall the last time I followed along so intently. So much valuable information. Great job to the event team!!! Christina Mennen, Marketing Manager - Live Earth
Excellent Program. Thank you! Ruth Stevens, President - eMarketing Strategy
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